About the IDC Marketing Leadership Board Meeting
An invitation only, information rich, small group (~30 senior marketing participants) interactive event with IDC facilitated discussions on B2B marketing transformation topics. In addition to discussing tips, practices, and recommendations we also bring in innovative guest speakers to stimulate conversation.
Agenda
8:00am – 8:30am Breakfast and Registration
8:30am – 9:00am Welcome and Introductions
9:00am – 10:30am Designing A Memorable Customer Experience
10:30am – 11:00am Networking Break
11:00am – 12:30pm Content to Conversation: An Inconvenient Evolution
12:30pm – 1:30pm Lunch
1:30pm – 3:00pm Recipes for Data-driven Decisions
3:00pm – 3:30pm Networking Break
3:30pm – 5:00pm Marketing Ethics: Persuasion, Power, and the Profession
5:30pm – 8:00pm Group Dinner
For more information please contact, Warren Lane, Research Analyst CMO Advisory.
Email: wlane@idc.com
Phone: 508-935-4393