About the IDC Marketing Leadership Board Meeting
An invitation only, information rich, small group (~30 senior marketing participants) interactive event with IDC facilitated discussions on B2B marketing transformation topics. In addition to discussing tips, practices, and recommendations we also bring in innovative guest speakers to stimulate conversation.
Agenda
8:00am – 8:30am Breakfast and Registration
8:30am – 9:00am Welcome and Introductions
9:00am – 10:30am Five Things to Change in Your Advertising in the Next Three Years
10:30am – 11:00am Networking Break
11:00am – 12:30pm The Artificial Intelligence Mandate: Six Steps that will Take Marketing Operations to Customer Experience Operations
12:30pm – 1:30pm Lunch
1:30pm – 3:00pm Preparing for the Customer Privacy Tsunami: Seven Things to Do
3:00pm – 3:30pm Networking Break
3:30pm – 5:00pm Circles, Squads, and Tribes: Meeting the Challenges of the New Team-based Marketing Organization
5:30pm – 8:00pm Group Dinner
For more information please contact, Warren Lane, Research Analyst CMO Advisory.
Email: [email protected]
Phone: 508-935-4393