About the IDC Marketing Leadership Board Meeting
An invitation only, information rich, small group (~30 senior marketing participants) interactive event with IDC facilitated discussions on B2B marketing transformation topics. In addition to discussing tips, practices, and recommendations we also bring in innovative guest speakers to stimulate conversation.
Agenda
8:00am – 8:30am Breakfast and Registration
8:30am – 9:00am Welcome and Introductions
9:00am – 10:30am The State of Marketing Talen Management: A Discussion of Findings from the IDC Marketing Talent Barometer Study
10:30am – 11:00am Networking Break
11:00am – 12:30pm The Family of Conversions: Working Collaboratively Inside and Out
12:30pm – 1:30pm Lunch
1:30pm – 3:00pm Examining How Artifical Intelligence Will Affect the Work of Marketing
3:00pm – 3:30pm Networking Break
3:30pm – 5:00pm Innovative Inquiry: Reframing Vital Questions about Marketing Talent
5:30pm – 8:00pm Group Dinner
For more information please contact, Warren Lane, Research Analyst CMO Advisory.
Email: [email protected]
Phone: 508-935-4393