About the IDC Marketing Leadership Board Meeting
An invitation only, information rich, small group (~30 senior marketing participants) interactive event with IDC facilitated discussions on B2B marketing transformation topics. In addition to discussing tips, practices, and recommendations we also bring in innovative guest speakers to stimulate conversation.
Agenda
12:00pm - Arrive and get lunch
12: 30pm - Welcome, Agenda Overview and Group Introductions
1:00pm - Session 1: Centralization vs. Decentralization: How Agile Playbooks Get You Closer to Customers while Avoiding Chaos
2:30pm - Networking Break
3:00pm - Session 2: Management Secrets from the IDC Tech Marketing Benchmark
4:30pm - Open Mic Session
5:30pm - Cocktails and Dinner
For more information please contact, Warren Lane, Research Analyst CMO Advisory.
Email: [email protected]
Phone: 508-935-4393